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Social Media Manager
Tucson, AZ 85711
Full-time
Onsite
22 – $25 an hour
Job Description
Core Duties & Responsibilities
- Strategy & Planning:
- Build and implement data-driven social media marketing strategies aligned with brand and sales goals.
- Develop and maintain content calendars and syndication schedules.
- Research industry trends, competitor activity, and emerging platform algorithms.
- Content Creation & Curation:
- Write engaging copy, captions, and script ideas.
- Produce, edit, or coordinate visual assets (photos, graphics, and short-form vertical video).
- Optimize profiles and content for Social SEO and search visibility.
- Community Management & Engagement:
- Act as the digital voice of the brand by responding to comments, direct messages (DMs), and story replies.
- Moderate user-generated content and handle basic customer service inquiries or digital crisis communication.
- Build relationships with followers and foster an active online community.
- Analytics & Reporting:
- Track key performance indicators (KPIs) such as reach, engagement rate, click-through rate (CTR), and follower growth.
- Analyze performance data to generate regular insights and reports for stakeholders or clients.
- Iterate and optimize future content based on what metrics reveal.
- Collaboration & Campaigns:
- Partner with internal marketing, creative, sales, or customer service teams.
- Coordinate with digital influencers, creators, or brand partners (depending on the role).
- Note: While some roles include paid social advertising (running paid ad campaigns), opinions vary across the industry on whether paid ads are part of core management or a separate discipline.